Episode 73 - Thick Skin, Public Relations & Crisis Communications - Susan Shelby

If you had to pick one animal to represent your brand, which one would you choose? An eagle – soaring high? A lion – the king of beasts? Today’s guest chose neither.

Hello everyone, welcome to episode 73 - as the Resilience Think Tank presents the Resilient Journey podcast! Today I’m joined by Susan Shelby and we discuss why acting like a rhino can help you advance your career.

We talk about public relations, crisis communications and why they need to be part of your crisis management toolkit.

Susan and I talk about how pre-drafted communications templates are a lot like the game Mad Libs -  and how they will make your life easier during a crisis.

The Resilient Journey is now ad free, so be sure to give some love to the Resilience Think Tank for sponsoring this podcast.

 

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Special thanks to Bensound for the music.